Whether you're arguing with family members or Facebook friends, skeptical co-workers in the office or pushy proselytizers at your front door, it helps to have not only the facts but the skills for presenting your points forcefully and well.

And just as important is your demeanor. For it's all too easy to beat someone over the head with flawless logic—and turn him off to the truths you're trying to share.

In How to Win an Argument Without Losing a Soul, Matt Fradd equips you with the powers of argumentation you need to be an effective debater and the right attitude for doing it with charity, humility, and patience.

With the light, engaging style that has made him a popular apologist and evangelist around the globe, Matt explains how to build a logical argument piece-by-piece. He gives examples of the most common fallacies and teaches you how to spot them in others' arguments (and your own!). And he offers wise strategies to ensure that—especially when you're arguing about the Faith—your goal is not to score debate points but to lead souls to the light.

Faith and conversion are ultimately God's work, of course. But he commands us to cooperate with him in that work. Watch How to Win an Argument Without Losing a Soul and become a more effective instrument for communicating God's saving truth.